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The Ultimate Guide With Free Downloadable Template. The e. Book is one of the most popular ways to get information and, for content marketers, one of the best ways to connect with an audience. But what is an e. Book, exactly And how do you create one Get answers to these questions and a step by step guide with the following e. Book template. Remember when we used to buy tickets at a box office Call a cab Take photos with a cameraFrom shopping to banking to transportation, every aspect of our lives has been influenced by the smartphone, including the way we read books. Marketers have been quick to see the potential of this interactive format. According to author, speaker and PRmarketing maven David Meerman Scott, the e. Book is one of the most powerful forms of content marketing. Read on to find out why you should consider producing an e. Book, and how to do it well. At the end of this post is the ultimate e. Book template download, which is chock full of tips for completing each section. Whats an e. Book An e. Book electronic book is simply a digitally released version of a book. EBooks come in many formats and can be read on electronic devices, such as smartphones, tablets, laptops or specifically designed e. Book readers. Think of an e. Book as a white paper on steroids the sexy white paper a report, generally 1. The content is both informative and entertaining the tone, collegial the format, chunky rather than linear, to facilitate skimming and scanning. David Meerman Scott. B2. B e. Books have quickly become a go to asset for companies in all industries. More than half of B2. B buyers said they rely more on content now to research their buying decisions than they did a year ago Demand Gen. Books are among the top five tactics used by B2. Looking for hair products, skin care and deodorant to leave you looking and feeling beautiful With tricks, tips, and products built on expert care, Dove can help. The Ultimate Tone Pdf' title='The Ultimate Tone Pdf' />B content marketers Content Marketing Institute. Sixty seven percent of buyers used e. Books in the past 1. B2. B purchasing decisions Demand Gen. Wait, is it e. Book, ebook or e bookBought it and wasnt really excited with its tone. I really dont understand what goes where in a pedal, but I do ok with a soldering iron, so any ideas for little. View and Download Fender ULTIMATE CHORUS service manual online. ULTIMATE CHORUS Amplifier pdf manual download. Ultimate NEXUS Off Road Camper Trailer. More than two decades of experience and listening to our customers, finetuning our campers, experimenting and innovating has. Ultimate Guitar Archive, also known as UltimateGuitar. UG, is the largest guitarist community website including guitar and bass guitar tablature, chord. Doctors Pride Ultimate Detox Diet Tea Quick Weight Loss Vs Nutrisystem Doctors Pride Ultimate Detox Diet Tea Fast Weight Loss Detox That Works Non Statin. InlineImages/8851d9e2c7a776bf905a6fb2450e96f4fc04ea44' alt='The Ultimate Tone Pdf' title='The Ultimate Tone Pdf' />Although editorial style guides recommend the hyphenated e book, we predict that the hyphen will fall by the wayside as it did for e mail. We see both e. Book and ebook in common usage, but prefer e. Book. Readers seem to prefer the unhyphenated version too. Google Trends, which measures relative search traffic over time, shows ebook or e. Book has always been a lot more popular than e book. Four Reasons to Publish an Ebook. Ebooks offer organizations many potential benefits. They are typically more time consuming and expensive to produce than blog posts. But whether your goal is to generate leads, brand awareness, or to educate customers, gate this valuable content so that you can collect visitors information. Here are four reasons to add e. Books to your content strategy. Generate Leads. EBooks are one of the best ways to generate leads, especially for B2. B marketers. B2. B customers now have access to ever more sources of information before making a purchase. They like to make use of them. The sales cycle can be long, and you need assets that motivate readers to download a copy and return to your site for future assets. Build Thought Leadership. Asus Sm Bus Controller Driver Windows 7 32Bit more. Publish an e. Book with exclusive content that defines a category or presents unique information or reflections on an industry. This builds thought leadership in an area that aligns with your product direction. Numerology Pdf In Hindi'>Numerology Pdf In Hindi. Many experts use an e. Book as a calling card to generate speaking engagements and appearances at industry conferences. Even if its self published, an e. Book burnishes your reputation. Enhance Customer Education. EBooks help educate customers so they can decide if your product or service is right for them. They can also help customers use your product or service, and get the most out of their investment should they choose to become a customer. Share Expertise With Target Audience. An e. Book can provide detailed insight on an area of expertise that connects your company with a particular audience. Tailor the contents to their specific needs by addressing the pain points of a particular persona. This helps engage customers and turn them into brand ambassadors. Whats the Difference Between an e. Book and a White PaperIn some ways, e. Books are an evolution of the white paper. A white paper is typically a more in depth look at a narrowly defined topic than an e. Book, which tends to be broader. EBooks tend to be more conversational in tone, less scholarly, and may present an overall look at an issue, trend, or industry rather than a deep dive into a particular problemsolution. Check out The Ultimate White Paper Template Free Download for the definitive guide to writing a white paper. An e. Book addresses a hot topic. It can present original content, collect or mine product reviews, or curate content that has appeared in other formats. A common form of e. Book repurposes blog posts for example, and adds additional related information from industry experts and thought leaders. Heres a quick summary of differences between e. Books and white papers. It comes from Marketing. Profs Chief Content Officer Ann Handley and co author C. C. Chapman from their book, Content Rules. Books. White Papers. Broken into smaller chunks designed for skimming and scanning. Long and linear a deep read. Concept centric based on ideas and trends of interest. Data centric often based on formal research. Visually heavy main text supplemented with call outs, bullet lists. Text heavy. Casual and collegial a conversation among equals. Formal impressive expert speaks to you. How Does an e. Book Fit My Content StrategyIf youre building your content framework, you already know e. Books are an excellent way to give your readers a deeper look into any topic. According to CIO, thin online content, such as short blog posts, is waning in popularity. Experts suggest that fat contentsuch as e. Bookswill continue to become more popular with consumers. One way to do this is to follow the Content Marketing Pyramid strategy. Create one or two large assets per quarter depending on your marketing needs and editorial calendar. Then repurpose those assets into smaller derivative pieces. EBooks can serve as the core content other assets are derived from, making them excellent tent poles for content campaigns. What Should My e. Book Be About There are three common sources of information you can mine to help generate e. Book topics. Your Company. Look internally for your first source of inspiration. Simply, what does your company want to promote Are you launching a new product or serviceDo you want to present your CEOs expertise on a particular topic Are you creating a new market category and want to own search results on that topic While an e. Book should not be overly promotional, understanding your companys vision should influence your topic selection. Your Audience. Your second source of inspiration The data revealing what your prospects and customers are interested in. First, check your site analytics. Which content is downloaded most frequentlyWhich blog posts have the highest traffic and the longest time on page Then, head to sites like Spy. Fu, Answer. The. Public, or Keyword Tool to find out which key phrases people are searching for and at what volume. This will tell you which topics and issues your readers care about. Your Competitors. Always check to see what else your readers are being offered. What are your competitors writing about You can fill in the gaps or position your content as a superior offering. How to Maximize e. Book ROIOnce your e.